In today’s hyper-competitive market, sales leaders face increasing pressure to attain rising quotas and build sustainable pipeline with fixed resources. They are often forced to trade off time engaging with valuable, high-probability opportunities for investments in prospecting to build pipeline. It is a constant battle of the age old dilemma – I wish there were two of me.

Cloning your sales team isn’t an option but the solution does exist within artificial intelligence (AI) leveraging Digital Labor^TM. According to KPMG¹, “digital labor is no longer a consideration, but now a mandate. It is no longer about “if,” but about “where, how, and how fast.”

So, what does Digital Labor^TM do for your team?

What is Digital Labor?
A Google search of “What is digital labor?” will return a slew of complicated definitions, ranging a handful of topics from digital transformation to robotic processes, and none are meaningful for sales leaders. Sailes first introduced Digital Labor in 2020 defining it as the fully autonomous execution of the entire sales prospecting process, alleviating repetitive manual work like company research, data sourcing and enrichment, outbound emails, reading and reacting to replies, overcoming objections, and identifying revenue opportunities.

Digital Labor represents the integration of AI and automation into everyday sales tasks, from lead generation to customer engagement. It’s not just about automating mundane processes but enhancing productivity and enabling sales teams to focus on what truly matters—building valuable relationships and closing deals.

Impacts of Digital LaborTM for Sales Teams

1. Efficiency Gains and Time Savings
   McKinsey² estimates current generative AI and other technologies could handle tasks consuming 60-70% of employees’ time. While AI enhances productivity, not all solutions are equal. Potential efficiencies are lost when an AI sales tool requires manual intervention before leads engage. Choosing comprehensive solutions, like Sailebots, ensure full automation and personalization to empower your sales team to fully leverage Digital Labor for optimal performance. In our 2024 Digital Labor Study³, we found that when paired with a Sailebot, Account Executives were able to increase their monthly task output by 15 times.
2. Personalization at Scale
   Personalized engagement is paramount for capturing the attention of prospects inundated with options in today’s crowded market. Research shows that 71% of prospects expect personalized interactions.⁴ AI-native tools such as Sailebots excel by analyzing data and prospect responses in real-time. They autonomously develop tailored campaigns that reflect your unique value proposition, ensuring prospects receive personalized messages aligned with their needs, adapting replies to match the distinct style of each account executive, enhancing engagement and fostering stronger client relationships.
3. Enhanced Customer Engagement and Response Rates
   Sales professionals who integrate AI into their strategies experience a significant 50% increase in both leads generated and appointments set.⁵ Digital Labor through AI-native solutions enable timely follow-ups, effectively nurturing leads and enhancing overall customer satisfaction. Leveraging solutions such as Sailebots for Digital Labor ensures consistent, prompt engagement with prospects, even when your account executives are away, optimizing productivity and maintaining seamless customer interactions.
4. Improved Sales Outcomes
   Digital Labor consistently enhances sales outcomes for companies by strategically reallocating your most valuable resources. By automating repetitive and manual tasks, AI empowers sales teams to concentrate on revenue-generating activities, thereby optimizing efficiency and effectiveness. Leaders in AI adoption attribute 30% of revenue directly to investments in AI technologies, underscoring its role in driving business growth and competitive advantage.⁶
5. Cost Savings and ROI
   According to Sailes’ Digital Labor Study, customers achieved an impressive 3,053% ROI³ across users in 2023. This return highlights the consistent positive ROI and 6x cost efficiency³ from utilizing Sailebot fleets, which automate tasks and amplify sales team impact. By streamlining prospecting processes, Sailes enables teams to focus more on selling, maximizing resource utilization and driving significant business outcomes.

Download the Digital Labor Study 2024

To delve deeper into how digital labor can transform your sales prospecting strategy, download the Digital Labor Study 2024. This comprehensive study from Sailes provides actionable insights and real-world examples of how AI-native  technologies like Sailebots have revolutionized sales processes for leading organizations.

Embracing digital labor isn’t just about adopting new technology—it’s about future-proofing your sales strategy and staying ahead in a dynamic market. By leveraging tools like Sailebots, sales leaders can unlock unprecedented efficiency, personalize  interactions, and achieve remarkable ROI.

Take the Next Step?

Ready to harness the power of digital labor for your sales team? Schedule a demo today and discover how Sailebots delivers AI for sales on autopilot. 

Resources

¹ KPMP, LLP. (2016, June). Demystifying Digital Labor. Retrieved from https://assets.kpmg.com/content/dam/kpmg/lu/pdf/lu-en-demystifying-digital-labor-june-2016.pdf
² Chui, M. (2023, May 2). The economic potential of generative AI: The next productivity frontier. Retrieved from https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-economic-potential-of-generative-ai-the-next-productivity-frontier.
³ Sailes, Inc. (2024, July). Digital Labor Study. Retrieved from https://www.sailes.com/digital-labor-study.
⁴McKinsey. (2021, November). The value of getting personalization right—or wrong—is multiplying.Retrieved from https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying.
⁵ Baumgartner, T.,, Hatami, H., & Valdivieso, M. (2016, May 5). Why Salespeople Need to Develop “Machine Intelligence.” Retrieved from https://hbr.org/2016/06/why-salespeople-need-to-develop-machine-intelligence
⁶ Accenture. (2022) The True Value of AI. Retrieved from https://www.accenture.com/us-en/insights/artificial-intelligence/ai-maturity-and-transformation