Case Study

How a Kansas City Design Studio Unlocked $5M in New Sales with Sailebot®

The Customer

A Kansas-City based design studio with a long history of delivering exceptional promotional marketing solutions had established themselves as an industry leader through organic growth.

Leaning on traditional, but manual, prospecting and lead generation tactics, they achieved a remarkable $5 million in new sales over seven years. Leaning on their deep commitment to innovation, they realized the same manual sales processes would limit how quickly they could grow revenue.

Unlocking Opportunities with Sailebot®

As the studio’s business continued to expand, they faced new challenges in prospecting and lead generation. Tracking down decision-makers and nurturing warm leads became increasingly burdensome, taking valuable time away from servicing clients. That’s when they discovered Sailebot®.

They were immediately drawn to the innovative approach of Sailes and their personalized Sailebots – automating the entire prospecting lifecycle. Recognizing the potential to streamline sales efforts, their sales leadership reached out to Sailes’ CEO, Nick Smith, and had a meeting that very same day. After a demo, they were convinced that Sailebot® was the solution they had been seeking.

“This is exactly what I’m looking for”

Results

Expanded Reach and Uncovered Opportunities

The studio faced the challenge of expanding its market reach while optimizing prospecting efforts. Leveraging Sailebot®, the company achieved pure prospecting magic by prospecting 2,988 companies. This advanced AI system, which automates the entire sales prospecting lifecycle and significantly increases efficiency by 130%, enabled the studio to tap into previously untapped markets across multiple states.

With Sailebot’s continuous learning capability and sophisticated engagement that mirrors human interaction, the studio uncovered valuable opportunities that would have otherwise remained hidden. These connections, ranging from building relationships to promising leads, have paved the way for future growth and business development.

AI for Closers

One of the most striking outcomes was the significant reduction in prospecting hours. This achievement saved the company an astounding 99,000+ hours that were previously spent on labor-intensive tasks. This newfound efficiency allowed the studio’s top-notch sales professionals to focus their time and energy where it matters most—closing deals.

Key Metrics for Success

The studio experienced tangible improvements in their prospecting and outreach efforts:

Total AiQLs Generated: 122

A game-changer for the company, the Sailebots excelled in conducting research tasks, such as identifying potential client companies, pinpointing key decision-makers, and validating email addresses. This automation streamlined their workflow, enabling the team to concentrate on strategic initiatives and relationship-building, ultimately leading to greater business success.

The most significant value derived from Sailebot® was the wealth of opportunities it unlocked. By programming their ICP, the sales leader received opportunities from clients who weren’t on their radar. The tool’s precision in connecting with the right decision-makers at the right time proved to be an absolute game-changer.

Driving Results:

With the power of Sailebot®, the studio secured deals with notable companies, including a manufacturing company with 8,000 employees, and an industrial manufacturing company ; both within their ideal customer profile. The efficiency and ROI achieved through Sailebot® were undeniable.

Looking Ahead:

What’s ahead? The sales leadership, as connected to their Sailebot® as ever, plans to continue the partnership with Sailes, recognizing it as a fruitful investment. Expanding the use of Sailebot® within the studio is on the horizon, as they explore innovative ways to grow and streamline their business operations.

Are you ready to see similar results? Click the link below for a free demo.