Case Study: How a Global Publishing Giant Used AI to Unlock New Educational Markets and Drive 496% ROI

Industry: Education & Publishing

Use Case: Market Expansion & Market Penetration

Company Revenue: $1B+

Company Size: 5,000+ Employees

Overview
This global leader in publishing, faced challenges in expanding its educational offerings in higher education institutions. Renowned for its reliable partnerships and customizable skill courses, the company sought to introduce new course materials in diverse subject areas such as Math, Biology, Veterinary Science, and Accounting. By integrating Sailes’ AI-native, personalized Sailebot® technology into their marketing workflows, the company successfully uncovered new decision-makers and achieved substantial growth in its educational outreach, transforming how they engage with academic institutions.

Challenge
Before adopting Sailes, the company relied on traditional marketing methods to connect with colleges and universities. However, this manual approach was time-consuming and limited in scope, making it difficult to discover new decision-makers and present their expanding course offerings effectively. The challenge was to automate their marketing efforts, enhance their outreach capabilities, and identify new opportunities within the competitive higher education market.

Solution
The company deployed Sailes’ Sailebots, a market-leading AI-native solution designed to enhance marketing workflows by automating manual processes and discovering new opportunities. Sailebots were integrated into their existing content syndication efforts, allowing the company to streamline outreach and target new decision-makers with precision. Sailebots adapted to the company’s unique needs, automating outreach, identifying key stakeholders in universities, and delivering highly-qualified AiQLs (AI Qualified Leads). This integration enabled the company to introduce their new course materials in untapped subject areas more effectively, maximizing their market penetration and educational impact.

“The Digital Labor™ takes care of time-consuming tasks to allow the sales process to be more productive and efficient.”

Looking Ahead
The implementation of Sailebots has revolutionized this global company’s approach to marketing within higher education. By automating and enhancing their outreach efforts, they have successfully uncovered new opportunities and strengthened relationships with academic institutions. As they continue to expand their Sailebot fleet and integrate new course materials, they are poised for continued success, ensuring their position as a leader in the education and publishing industry. The company is committed to using AI-driven tools to drive innovation and maintain its competitive edge in a rapidly evolving market.