Case Study: Fortune 50 GIANT GROWS WITH SAILEBOT DESPITE BUDGET CUTS

Customer: Confidential Fortune 50 Company with $100B+ Revenue

Industry: Technology & Telecommunications

Use Case: Market Expansion and Pipeline Building

Company Size: 186,000+ Employees

Overview
A Fortune 50 technology and telecommunications powerhouse, home to the 8th largest sales force in America and with over $100 billion in annual revenue, aimed their sights even higher to expand into underdeveloped markets while simultaneously cutting digital marketing budgets across the board to improve cost efficiencies. Despite a strong and reputable brand name, tedious account sourcing and manual outreach weren’t enough to drive traction for multi-year contracts in untapped markets. They needed a cost-effective, scalable solution to rapidly create pipeline growth.

Challenge
Embarking on an ambitious market expansion while removing digital marketing investments left this industry giant in an impossible position. Without the boost from their typical market investment to build awareness and demand, sales was left relying heavily on manual outreach—a costly, inefficient process that consumed time and resources— with less than ideal outcomes.

Gaining traction in a new market was proving to be an uphill battle, despite this broad name recognition. They needed a solution that could supercharge their efforts, streamline prospecting, and free their team to focus on building meaningful relationships and closing deals that move the needle with high-value opportunities.

Solution
Sailes® answered the call with AI-native Sailebot®—personalized authentic AI for sales. The technology and telecommunications giant deployed Sailebots within one of their divisions, launching 40 Sailebots —each aligned 1:1 with sales team members. The rollout was executed in waves, allowing the sales team to manage the transition while keeping performance steady. However, what followed was nothing short of a tsunami of success.

With Sailebot® at their side, each seller had a personalized AI companion that learned their unique selling style but also built pipeline autonomously. While new sales team members were ramping up during training, their Sailebot® was giving them a head start building a swell of demand—generating highly-aligned inbound interest and opportunities. That’s the power of Digital Labor™.

Key Actions:
• Fully Autonomous Prospecting: Sailebots discovered and enriched new contact data, securing a strong and impactful market presence.

• Personalized Engagement: Each Sailebot® engaged accounts personalized to the individual seller’s tone and style

• Supported Direct Outreach: Sailebots sourced mobile numbers and contact details for each prospect to share with human sellers, equipping them for direct outreach and providing full transparency throughout the prospecting process.

• Strengthening Existing Pipeline Opportunities: Sailebot® supported multi-threading efforts with supplemental outreach that acted to nurture leads and strengthen opportunities.

Results: Immediate Impact in Market Expansion
In just six months, this division experienced transformative results:

• Reduced Ramp Time: Toward the end of the rollout, newly trained reps emerged from in-office training with healthy inbound interest generated by their Sailebot®. While sales reps were being onboarded, Sailebot® had already built a foundation of demand, ensuring the reps had a steady flow of opportunities upon hitting the ground.

• Increased Opportunities and Funnel: This division saw an 18% increase in opportunities compared to other divisions pursuing market expansion but without the support of Sailebots. Most significantly, the average funnel per rep in the Sailebot®-adopting division was 74% higher than in divisions that relied on manual prospecting. A testament to Sailebot’s ability to precisely target and nurture high-value leads for maximum impact.

• Revenue Growth: Sailebots sourced, communicated with, or nurtured nearly 400 pipeline opportunities, representing 20% of active opportunities. In just six months, the division saw 8 Closed-Won deals touched by Sailebot and experienced 74% higher closed revenue than comparable divisions within the company.

• Efficiency through Digital Labor™: The Sailebot fleet executed nearly 17,000 tasks on average per month—1,580% more tasks than divisions leveraging only human labor allowing the team to focus on more human-worthy tasks.

Looking Ahead

With Sailebots driving their prospecting efforts, this customer experienced unparalleled pipeline growth and market penetration, all while reducing ramp time for new sales reps. Investing in Sailebots enabled the team to achieve market expansion goals while focusing on the most critical tasks—closing deals and building long-term relationships. As they continue to expand into new markets, Sailes® will remain a vital partner in their pursuit of growth and success. After witnessing the initial success of Sailebots, other divisions and subsidiaries within the organization took notice and inspired additional business units to explore Sailes, aiming to replicate the success.